Tissue and Hygiene in Cameroon
Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report by the National Institute of Statistics reveals that only 66% of Cameroonians have access to improved toilet facilities. Shockingly, 42% of this population still relies on pit latrines. Alternatives to toilet paper, such as repurposed sheets from ol...
Euromonitor International's Tissue and Hygiene in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Cameroon
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CAMEROON
- EXECUTIVE SUMMARY
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Standard towels with wings continue to hold a dominant position due to their affordability and familiarity
- Empowering Cameroonian Women: NGOs spearhead initiatives to break barriers in menstrual health accessibility
- Innovative advancements from leading player Sitracel SA
- PROSPECTS AND OPPORTUNITIES
- Advancing menstrual health education and access in Cameroon to drive demand for sanitary towels
- Opportunity for diversification and innovation
- Fostering menstrual equity: a call for government action
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Navigating price trends and adaptive strategies amidst economic challenges in 2023
- Increased demand for disposable nappies driven by rising number of young mothers
- Early potty training impacts junior nappies/diapers
- PROSPECTS AND OPPORTUNITIES
- Expansion of the target market will drive growth
- A call for sustainable solutions to address the diaper dilemma
- Rising consciousness of infant wellbeing to further drive growth
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- WIPES IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Baby wipes continue to drive growth of personal wipes, with limited adoption of intimate wipes and modest growth for facial cleansing wipes
- Widespread adoption of low-cost baby wipes due to ongoing inflation
- Modern retail outlets emerge as the main distribution channels for intimate and facial cleansing wipes
- PROSPECTS AND OPPORTUNITIES
- Consumers set to prioritise price over sustainability in a challenging economic environment
- Revolutionising beauty routines: the emergence of affordable and effective facial cleansing wipes
- Niche market opportunities for intimate wipes in affluent urban areas
- CATEGORY DATA
- Table 31 Retail Sales of Wipes by Category: Value 2018-2023
- Table 32 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 35 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Significant price variation depending on the outlet and location
- Paper napkins are a firm favourite, whilst facial tissues face challenges and toilet paper remains untapped
- Strategic partnerships, product innovations and sustainability initiatives
- PROSPECTS AND OPPORTUNITIES
- Untapped growth opportunities
- Increased demand for boxed facial tissues with rising car ownership
- Increasing preference for locally-produced retail tissue products
- CATEGORY DATA
- Table 37 Retail Sales of Tissue by Category: Value 2018-2023
- Table 38 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 40 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 41 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN CAMEROON
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- AFH toilet paper’s sharp decline impacts the AFH tissue and hygiene market
- Blurred lines in the AFH tissue sector
- Low public awareness and limited investment in away-from-home tissue constrains growth
- PROSPECTS AND OPPORTUNITIES
- Limited future for away-from-home tissue and hygiene as players focus on retail
- Transformative strategies in Cameroon’s nascent AFH sector
- CATEGORY DATA
- Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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