Tissue and hygiene in Cambodia experienced steady growth in 2024, driven by rising disposable incomes, increasing urbanisation, and heightened consumer awareness of hygiene and sanitation. With Cambodia’s GDP expected to rise from 5.4% in 2024 to 6.0% in 2025, consumers have greater purchasing power, allowing them to allocate more spending towards hygiene and personal care products.
Euromonitor International's Tissue and Hygiene in Cambodia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Cambodia
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CAMBODIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- Euromonitor International
- CHART 1 Tissue and Hygiene: Supermarket
- CHART 2 Tissue and Hygiene: Supermarket
- CHART 3 Tissue and Hygiene: Supermarket
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 Developments
- Rising awareness and accessibility drive growth in menstrual care
- Unicharm leads, but competition intensifies
- Supermarkets and pharmacies dominate
- Prospects and Opportunities
- Growing awareness and expansion of product accessibility
- E-commerce adoption to rise gradually
- Innovation and marketing to drive consumer engagement
- Category Data
- MENSTRUAL CARE
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Growing demand for disposable nappies driven by rising awareness and accessibility
- Unicharm leads the market, but competition is increasing
- Supermarkets and baby care stores emerge as key distribution channels
- Strong growth outlook as disposable nappy adoption increases
- E-commerce adoption to rise gradually but remain secondary to physical retail
- Innovation to focus on skin-friendly materials and comfort
- Growing demand for disposable nappies driven by rising awareness and accessibility
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Growing awareness and demand in urban areas
- Taisun Vietnam Ltd leads retail adult incontinence
- Pharmacies dominate distribution channels
- Sustained market growth anticipated
- Slow but steady evolution of e-commerce
- Product innovation focused on comfort and functionality
- Growing awareness and demand in urban areas
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Gradual adoption of wipes driven by urbanisation and convenience
- Competitive landscape sees strong positioning of leading brands
- Retail expansion supports greater accessibility to wipes
- Strong sales growth expected, driven by convenience and hygiene awareness
- E-commerce growth to remain slow but steady
- Innovation in skin-friendly formulations to drive demand
- RETAIL TISSUE
- Retail tissue demand continues to grow alongside rising hygiene awareness
- Competitive landscape remains strong, with leading brands maintaining dominance
- Independent grocery stores remain dominant, while modern retail gains traction
- Retail tissue sales expected to rise alongside modern retail expansion
- Independent grocery stores and convenience stores to dominate distribution
- Innovation in softness and strength to enhance consumer appeal
- Gradual adoption of wipes driven by urbanisation and convenience
- Table 28 Retail Sales of Tissue by Category: Value 2019-2024
- Table 29 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 32 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- Growing hygiene awareness drives demand for away-from-home tissue
- Away-from-home adult incontinence products face slow adoption despite an ageing population
- Sustainability and efficiency drive innovation in away-from-home tissue packaging
- Expanding hospitality and foodservice industries to boost away-from-home tissue demand
- Modern retail expansion and direct supplier relationships to enhance accessibility
- Sustainability and customisation to shape future innovation
- Growing hygiene awareness drives demand for away-from-home tissue
- Table 34 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 35 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 36 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 37 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 38 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 39 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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