Tissue and hygiene in Bulgaria witnessed moderate value growth in 2024 driven by the robust performance of volume sales. The essential nature of these products provides a steady level of demand. Furthermore, the hygiene culture in Bulgaria has strengthened since the COVID-19 pandemic, with consumers buying products to maintain personal hygiene levels. Volume growth was supported by a slight recovery in population trends with just fractional decline of 0.03% in 2023 and a positive birth rate of 1...
Euromonitor International's Tissue and Hygiene in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Bulgaria
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN BULGARIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Menstrual care posts steady growth
- Procter & Gamble Bulgaria leads in menstrual care
- Health and beauty specialists are preferred channel
- PROSPECTS AND OPPORTUNITIES
- Menstrual care outlook looks promising
- E-commerce growth is anticipated as ‘click and collect’ develops
- Sustainable menstrual care innovations to gain ground
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Nappies/diapers/pants posts steady value growth
- Procter & Gamble Bulgaria EOOD maintains a strong lead
- Modern channel leads in terms of distribution
- PROSPECTS AND OPPORTUNITIES
- Category faces value growth potential from innovative lines
- E-commerce channel aligns with modern lifestyles
- Sustainable product development will raise product quality
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong growth as awareness expands of incontinence issues and products
- Cost of living pressures drive sales of more affordable products
- Health and beauty specialists are primary channel
- PROSPECTS AND OPPORTUNITIES
- Adult incontinence faces strong growth prospects
- E-commerce to extend its role in distribution
- Innovation will focus heavily on improving efficacy
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wipes reports steady performance amid need for convenience and hygiene
- Domestic player Agiva OOD leads in wipes
- Discounters is the fastest-growing distribution channel
- PROSPECTS AND OPPORTUNITIES
- Promising outlook for wipes driven by convenience
- Scope to grow retail e-commerce offers
- Natural and chemical free wipes will guide product developments
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail tissue sales rebound in volume terms aided by paper towels
- Domestic player Interpred Partner leads the pack
- E-commerce strikes a chord with younger generations
- PROSPECTS AND OPPORTUNITIES
- Retail tissue has stronger outlook in value terms
- E-commerce channel offers strong growth prospects
- Better quality and eco-lines will lead new innovations
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy growth in AFH tissue and hygiene category
- Negligible sales of AFH hygiene
- Limited innovations in 2024
- PROSPECTS AND OPPORTUNITIES
- Bright outlook for AFH tissue and hygiene
- Horeca and tourism industries offer growth potential
- Digital dispensers could enhance convenience
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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