Tissue and Hygiene in Brazil
In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that in other nations, positioning itself amongst the top-ranking countries in terms of retail value sales, and is set to go from fifth in the world to fourth in the next year or so, surpassing Germany. This upward trajectory has bee...
Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Brazil
- Euromonitor International
- April 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN BRAZIL
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Menstrual care grows despite maturity and social difficulties
- Addressing menstrual poverty and health concerns takes centre stage
- Media partnerships on menstrual care positively impact companies
- PROSPECTS AND OPPORTUNITIES
- Holistic care to drive innovation
- Private label emerging as an affordable and high-quality alternative
- Social responsibility and sustainability are priorities for consumers
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers
- Nappies/diapers/pants consolidates and expands after economic crisis
- Competitive landscape is not advantageous for all players
- PROSPECTS AND OPPORTUNITIES
- Premiumisation set to be a significant driver of value growth in the forecast period
- Shifting preferences and opportunities for private label in nappies/diapers/pants
- Embracing sustainability in baby care in Brazil
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising knowledge around adult incontinence products highlights the category
- Digital innovation raises awareness and helps caregivers
- Online pharmaceutical channels empower shopping for incontinence products
- PROSPECTS AND OPPORTUNITIES
- Incontinence pants to gain share, but nappy/diaper format to remain dominant
- Sustainable solutions on the rise in the Brazilian market
- Innovations to ensure comfort will be a growth driver
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Resilience despite a shortage of products
- The impact of government programmes increases in Brazil
- Geopolitical turmoil presents challenges to the supply chain
- PROSPECTS AND OPPORTUNITIES
- Brazil’s demographic situation set to drive growth
- Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence
- Electronic prescriptions will ensure timely access for consumers
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Wipes remain must-have products in Brazil in the post-pandemic landscape
- Baby wipes nurture innovation and address the concerns of new parents
- Private label gains relevance and grows in wipes
- PROSPECTS AND OPPORTUNITIES
- Wipes to maintain robust growth and innovation in the forecast period
- Usage for cleaning is amongst the main trends, both for households and on-the-go
- Navigating eco-friendly initiatives within wipes
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consolidation shapes retail tissue in Brazil
- Wider scenario of uncertainty shows shifts in consumer preferences
- Supply chains and channels broaden the competitive scenario
- PROSPECTS AND OPPORTUNITIES
- Increasing awareness will drive demand for premium offers
- Mergers and acquisitions should weaken, but not disappear
- Retail tissue paves the way for greener initiatives
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term
- Resilience amidst adversity in AFH tissue and hygiene
- Strategic pricing and supply chain dynamics consolidate the competitive scenario
- PROSPECTS AND OPPORTUNITIES
- AFH tissue and hygiene to sustain growth in the forecast period
- Opportunities to move towards a greener future
- Health awareness set to drive sales of hygiene products
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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