Tissue and hygiene in Bangladesh experienced a mixed performance in 2024, as economic challenges and political instability disrupted business operations. A nationwide shutdown lasting approximately two months significantly impacted commercial activity, limiting sales growth. Despite these challenges, overall demand increased slightly, driven by heightened hygiene awareness and expanding product accessibility across different consumer segments.
Euromonitor International's Tissue and Hygiene in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Bangladesh
- Euromonitor International
- March 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN BANGLADESH
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- CHART 1 Tissue and Hygiene: Modern Grocery Retailer
- CHART 2 Tissue and Hygiene: Modern Grocery Retailer
- CHART 3 Tissue and Hygiene: Modern Grocery Retailer
- MARKET DATA
- Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- MENSTRUAL CARE
- Key Data Findings
- 2024 DEVELOPMENTS
- Economic pressures slow category growth, with affordability remaining a key concern
- Square Toiletries maintains its lead, but new competition emerges
- Traditional retail dominates, while e-commerce struggles to gain traction
- PROSPECTS AND OPPORTUNITIES
- Awareness campaigns and rising female workforce participation to drive future growth
- E-commerce struggles to gain momentum amid logistical challenges
- Slow pace of innovation, but consumer perceptions are evolving
- Category Data
- Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS
- Economic uncertainty impacts demand growth, but market penetration expands
- Fierce competition among local brands, with pressure on imported products
- Traditional retail dominates, while e-commerce remains marginal
- Local brands to drive category growth as affordability remains key
- E-commerce growth expected to remain limited
- Competitive environment to drive brand differentiation and innovation
- Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE
- Local manufacturers gain ground as domestic production expands
- Local brands challenge international players with competitive pricing
- Drugstores remain the primary retail channel, but traditional outlets gain traction
- Local manufacturers to drive market expansion
- E-commerce growth remains limited due to pricing and accessibility challenges
- Brand competition to intensify, but innovation remains minimal
- Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- WIPES
- Economic pressures impact consumer spending on wipes
- Competitive landscape sees Happy Nappy gain traction
- Traditional retail continues to dominate, while e-commerce remains limited
- Baby wipes set to drive category growth
- E-commerce expected to see minimal growth
- Limited innovation, but rising competition among local brands
- Table 28 Retail Sales of Wipes by Category: Value 2019-2024
- Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE
- Market expansion slows due to political instability and economic challenges
- Competitive landscape shifts as market leader faces challenges
- Traditional retail remains dominant, while e-commerce struggles to gain traction
- Hygiene awareness and product accessibility to drive market growth
- E-commerce expected to see limited growth
- Limited innovation, but increasing product diversification
- Table 34 Retail Sales of Tissue by Category: Value 2019-2024
- Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE
- Corporate branding and increased hygiene awareness drive demand
- Growth impacted by political and economic instability
- Innovation remains limited, but cost-saving strategies shape usage
- Market expansion anticipated as economic stability improves
- Direct purchasing and wholesale channels to gain momentum
- Competition to drive potential innovation
- Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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