Tissue and Hygiene in Azerbaijan

Sales of tissue and hygiene in Azerbaijan are recording further growth in both volume and value terms in 2024 as most products are perceived to be essential items. The inflation rate has slowed in the year; however, consumers remain price sensitive and players are seeking to attract consumers with deep discounts. Inexpensive brands are also seeing increased demand and share in 2024.

Euromonitor International's Tissue and Hygiene in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tissue and Hygiene in Azerbaijan
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN AZERBAIJAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth supported by return to out-of-home lifestyles
Mazarina MMC maintains its lead in 2024
Small local grocers lead, but continue to lose share to supermarkets
PROSPECTS AND OPPORTUNITIES
Growth supported by an increasing number of working women, rising awareness and immigration
Convenience and lower prices will drive growth of e-commerce
Rise of eco-friendly options
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discounts and promotions drive demand
Intense competition in 2024
Rise of modern grocery retailers and e-commerce
PROSPECTS AND OPPORTUNITIES
Innovation and consumer education support future demand
Further growth of convenient e-commerce
Focus on eco-friendly and natural products
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness and an ageing population drive robust growth
Mazarina MMC leads, offering quality and reliable products
Health and beauty specialists lead as consumers trust pharmacists and value their recommendations
PROSPECTS AND OPPORTUNITIES
Growth driven by rising product awareness and availability, and an ageing population
E-commerce expansion
Innovation in response to demand
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Active lifestyles and convenience of wipes ensure further growth in 2024
Intense competition in baby wipes
Small local grocers retain their lead in 2024
PROSPECTS AND OPPORTUNITIES
Moderate growth as consumers prioritise health and hygiene
Price has to be right
Low interest in intimate wipes
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2019-2024
Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Promotions and discounts support sales
Qafqaz Paper Industry Co retains its clear lead in 2024
Modern grocery retailers appeal, offering a wider products variety and promotions
PROSPECTS AND OPPORTUNITIES
Essential nature of toilet paper and promotions support future demand
E-commerce expansion
Innovation to appeal to increasingly health-conscious and environmentally-aware consumers
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2019-2024
Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Horeca growth drives demand
Away-from-home adult incontinence supported by rising awareness and an ageing population
Investment in production facilities expected
PROSPECTS AND OPPORTUNITIES
Horeca industry development to drive demand
Evolution of the AFH category is closely tied to tenders
Rising demand for eco-friendly options
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings