Tissue and Hygiene in Azerbaijan
Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers continue to show a degree of price-sensitivity. Within this environment, players are using promotional strategies to attract consumers, whilst aiming to remain price-competitive. These financial uncertainties are also bringing about the rise of small a...
Euromonitor International's Tissue and Hygiene in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Azerbaijan
- Euromonitor International
- February 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN AZERBAIJAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures slow down, helping to support a normalisation of sales
- Competitive landscape remains consolidated, while Johnson & Johnson’s return looks set to create future ripples
- Consumers seek eco-friendly options and prefer towels and liners over tampons
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth will be supported by baseline demand
- Affordable brands set to attract more attention
- Consumers seek comfort and protection in their product choices
- CATEGORY DATA
- Table 49 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 50 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 52 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 53 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 54 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumers seek affordable options in the light of price hikes, albeit the global names still stand strong
- Local brand Mini-Boss attracts attention thanks to its good price-to-quality ratio
- Disposable pants continue to show the strongest growth
- PROSPECTS AND OPPORTUNITIES
- Sales in nappies/diapers/pants will continue to be supported by baseline demand
- Competitive landscape set to remain consolidated, with an expected rise of small brands
- Rising consumer demand for skin-kind and eco-friendly products
- CATEGORY DATA
- Table 19 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 20 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 23 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales in adult incontinence supported by growing consumers awareness
- Well-known brands dominate due to their trustworthy reputations
- Modern trade retail developments help to boost sales
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth supported by baseline demand, growing education, and stronger penetration in modern retail channels
- Moderate/heavy adult incontinence products are more in-demand
- Stronger competition expected over the forecast period
- CATEGORY DATA
- Table 25 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- WIPES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Shrinkflation trends seen in wipes
- Baby wipes supported by birth rates, convenience, and versatility
- Cosmetics wipes sees niche demand in relation to beauty trends
- PROSPECTS AND OPPORTUNITIES
- An overall fragmented category with a few big names and a high number of small brands
- Baby wipes set for strong competitive activity
- Demand for intimate wipes will remain at a low level
- CATEGORY DATA
- Table 31 Retail Sales of Wipes by Category: Value 2018-2023
- Table 32 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 35 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures slow down and sales start to normalise
- Polarisation between premium toilet paper and cheaper options
- Paper towels continues to be a stagnating category
- PROSPECTS AND OPPORTUNITIES
- Tablecloths set to remain insignificant with no growth potential
- Cheaper options and private label in toilet paper likely to erode share from the big names
- Could the brand share growth of Aura herald stronger prospects for paper towels?
- CATEGORY DATA
- Table 37 Retail Sales of Tissue by Category: Value 2018-2023
- Table 38 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 39 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 40 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 41 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales supported by out-of-home lifestyles, yet potential has not yet been reached
- Ongoing growth of restaurant trade helps to support AFH wipers
- Away-from-home adult incontinence supported by drivers in retail adult incontinence
- PROSPECTS AND OPPORTUNITIES
- An unchanged performance for AFH adult incontinence
- AFH boxed facial tissues see positive glimpses ahead
- AFH toilet paper supported by developments in hotels and hospitality
- CATEGORY DATA
- Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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