Tissue and Hygiene in Azerbaijan

Tissue and Hygiene in Azerbaijan


Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers continue to show a degree of price-sensitivity. Within this environment, players are using promotional strategies to attract consumers, whilst aiming to remain price-competitive. These financial uncertainties are also bringing about the rise of small a...

Euromonitor International's Tissue and Hygiene in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tissue and Hygiene in Azerbaijan
Euromonitor International
February 2024
List Of Contents And Tables
TISSUE AND HYGIENE IN AZERBAIJAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures slow down, helping to support a normalisation of sales
Competitive landscape remains consolidated, while Johnson & Johnson’s return looks set to create future ripples
Consumers seek eco-friendly options and prefer towels and liners over tampons
PROSPECTS AND OPPORTUNITIES
Ongoing growth will be supported by baseline demand
Affordable brands set to attract more attention
Consumers seek comfort and protection in their product choices
CATEGORY DATA
Table 49 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 50 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 52 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 53 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 54 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers seek affordable options in the light of price hikes, albeit the global names still stand strong
Local brand Mini-Boss attracts attention thanks to its good price-to-quality ratio
Disposable pants continue to show the strongest growth
PROSPECTS AND OPPORTUNITIES
Sales in nappies/diapers/pants will continue to be supported by baseline demand
Competitive landscape set to remain consolidated, with an expected rise of small brands
Rising consumer demand for skin-kind and eco-friendly products
CATEGORY DATA
Table 19 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 20 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 23 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in adult incontinence supported by growing consumers awareness
Well-known brands dominate due to their trustworthy reputations
Modern trade retail developments help to boost sales
PROSPECTS AND OPPORTUNITIES
Ongoing growth supported by baseline demand, growing education, and stronger penetration in modern retail channels
Moderate/heavy adult incontinence products are more in-demand
Stronger competition expected over the forecast period
CATEGORY DATA
Table 25 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shrinkflation trends seen in wipes
Baby wipes supported by birth rates, convenience, and versatility
Cosmetics wipes sees niche demand in relation to beauty trends
PROSPECTS AND OPPORTUNITIES
An overall fragmented category with a few big names and a high number of small brands
Baby wipes set for strong competitive activity
Demand for intimate wipes will remain at a low level
CATEGORY DATA
Table 31 Retail Sales of Wipes by Category: Value 2018-2023
Table 32 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 35 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures slow down and sales start to normalise
Polarisation between premium toilet paper and cheaper options
Paper towels continues to be a stagnating category
PROSPECTS AND OPPORTUNITIES
Tablecloths set to remain insignificant with no growth potential
Cheaper options and private label in toilet paper likely to erode share from the big names
Could the brand share growth of Aura herald stronger prospects for paper towels?
CATEGORY DATA
Table 37 Retail Sales of Tissue by Category: Value 2018-2023
Table 38 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 41 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN AZERBAIJAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales supported by out-of-home lifestyles, yet potential has not yet been reached
Ongoing growth of restaurant trade helps to support AFH wipers
Away-from-home adult incontinence supported by drivers in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
An unchanged performance for AFH adult incontinence
AFH boxed facial tissues see positive glimpses ahead
AFH toilet paper supported by developments in hotels and hospitality
CATEGORY DATA
Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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