Tissue and Hygiene in Austria
Retail sales of tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw material, production and transport costs led to price increases across the market landscape. Nevertheless demand was boosted to some extent by the continued growth of the population, due to migration from Ukraine.
Euromonitor International's Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Austria
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN AUSTRIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Pantyliners continue to lead sales, thanks to their versatility
- Growing competition from reusable options challenges sales of tampons
- Johnson & Johnson retains its lead, thanks to its well-established brands
- PROSPECTS AND OPPORTUNITIES
- Ageing population and growing interest in reusable products will challenge sales
- Sustainability will remain a core issue, shaping new product development
- New EU legislation to impact sanitary protection products
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Higher demand in 2023
- Sustainable options gain traction, although many consumers favour convenience
- Private label players gain share, while e-commerce gains further traction
- PROSPECTS AND OPPORTUNITIES
- Low birth rate will challenge sales, with growth driven by disposable pants
- Rising sustainability trend will shape new product development
- Procter & Gamble Austria will retain its lead, while focusing on its eco-friendly goals
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demographic factors favour adult incontinence products
- Convenience and skin-friendly ingredients shape new product developments
- Essity Austria retains its solid lead, thanks to established Tena brand
- PROSPECTS AND OPPORTUNITIES
- Ageing population and further development of e-commerce will boost demand over the forecast period
- Growth potential for products targeted at men
- Growing sustainability concerns will drive new product launches
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflation leads to higher prices but strict reimbursement regulations restrict volume sales
- Ageing population continues to drive demand
- PROSPECTS AND OPPORTUNITIES
- Ageing population will continue to boost growth in the coming years
- Strict reimbursement rules will lead to a rise in retail sales
- CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Baby wipes continue as key driver of growth
- EU Directive spurs manufacturers to launch plastic-free products
- Procter & Gamble maintains its lead
- PROSPECTS AND OPPORTUNITIES
- Manufacturers will focus on more sustainable alternatives
- Moist toilet wipes will post fastest growth
- Private label will gain further momentum
- CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2018-2023
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising prices boost value growth
- Players align their products to the growing sustainability trend
- Supermarkets continue as key distribution channel
- PROSPECTS AND OPPORTUNITIES
- Players will attempt to add value through further differentiation, with boxed facial tissues leading growth
- Sustainability will continue as a key trend
- Private label will gain share, as price sensitivity continues
- CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2018-2023
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures lead manufacturers to increase their prices
- Return of celebrations in foodservice establishments boosts sales
- Players focus on more sustainable solutions
- PROSPECTS AND OPPORTUNITIES
- Continued growth expected, supported by return to busy lifestyles
- Away-from-home toilet paper will generate largest share of value sales
- Eco-friendly concerns will shape new product developments
- CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook