Tissue and Hygiene in Argentina

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	60 Pages	Euromonitor International	March, 2025	EP19864128

Best Price Guarantee
Price	from $2,925
Length	60 Pages
Publisher	Euromonitor International
Published Date	March, 2025
SKU	EP19864128

In 2024, retail value sales of tissue and hygiene products in Argentina recorded a significant increase, while retail volume sales declined across most categories. These results were due to the combination of the economic recession and high inflation.

Euromonitor International's Tissue and Hygiene in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Argentina
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN ARGENTINA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2019-2024; Table 2 Infant Population 2019-2024; Table 3 Female Population by Age 2019-2024; Table 4 Total Population by Age 2019-2024; Table 5 Households 2019-2024; Table 6 Forecast Infant Population 2024-2029; Table 7 Forecast Female Population by Age 2024-2029; Table 8 Forecast Total Population by Age 2024-2029; Table 9 Forecast Households 2024-2029
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MENSTRUAL CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales decline, however, multifunctionality prevents a stronger fall for pantyliners
Johnson & Johnson de Argentina SAC leads menstrual care but Essity AB posted the best performance
Small local grocers gain share as hypermarkets and supermarkets record a decline
PROSPECTS AND OPPORTUNITIES
Stronger economic conditions are predicted to boost sales in menstrual care products
Social media is expected to be a driving force for the expansion of retail e-commerce
Value for money is set outperform eco-friendly initiatives across the forecast period
CATEGORY DATA: Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024; Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024; Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024; Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024; Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024; Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029; Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The economic downturn and declining birth rate challenge sales in 2024
Procter & Gamble retains its lead while the market remains controlled by three players
Hypermarkets lose share to small local grocers as the price gap shrinks
PROSPECTS AND OPPORTUNITIES
Brands are expected to implement a trade-up and trade-more strategy to tackle the low birth rate
Pañaleras and retail e-commerce create strong opportunities for ongoing growth
Players are set to focus on premiumisation to bolster retail value growth
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate/heavy incontinence records positive retail volume growth despite economic challenges
Kimberly Clark retains its lead, with local player Hisan SA in second place
Consumers shift from modern to traditional retailers as price point is key in 2024
PROSPECTS AND OPPORTUNITIES
Growth is set to be bolstered by rising awareness and the ageing population
Retail e-commerce is expected to grow as specialist stores improve their online services
Innovations in light incontinence are set to focus on skincare and hygiene
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The ageing population continues to drive use of RX/reimbursement adult incontinence
Liberty SA and Nochisimo SA are authorised suppliers of RX/reimbursement adult incontinence
The government reverts back to the previous distribution system for RX/reimbursement products
PROSPECTS AND OPPORTUNITIES
The ageing population will drive volume and distribution growth
The government’s reluctance to spend on premium products will impact innovation
The distribution of RX/Reimbursement adult incontinence products is not expected to change
CATEGORY DATA: Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024; Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024; Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029; Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The challenging economic conditions and declining birth rate negatively impacts retail volume sales
Kimberly-Clark Argentina retains its lead of the competitive landscape
Small local grocers is not a popular channel in wipes despite its positive performance
PROSPECTS AND OPPORTUNITIES
Rising awareness is expected to support a positive performance for intimate wipes
Retail e-commerce will grow while modern retailers are expected to make instore improvements
Challenges for forecast growth include affordability, product substitutes and limited awareness
CATEGORY DATA: Table 42 Retail Sales of Wipes by Category: Value 2019-2024; Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024; Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024; Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024; Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029; Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value and multifunctionality are key priorities for cost-conscious consumers in 2024
Softys and private label players hold strong positions within retail tissue
Hypermarkets remain the most popular channel despite losing share to small local grocers
PROSPECTS AND OPPORTUNITIES
The versatility of paper towels will support ongoing growth and sales across the forecast period
Retail e-commerce provides a convenient solution for bulk ordering
Innovation that focus on sustainability will need to remain affordable
CATEGORY DATA: Table 48 Retail Sales of Tissue by Category: Value 2019-2024; Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024; Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024; Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024; Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029; Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The HORECA channel faces a sharp decline during a challenging economic scenario
The ageing population and essential nature of AFH incontinence products supports sales
Softys increases its presence with table-top napkins in restaurants and coffee stores
PROSPECTS AND OPPORTUNITIES
Rising tourism and stronger footfall in restaurants is set to drive growth for AFH tissue
The public sector is expected to lose share in line with fiscal deficit reduction policies
Beige coloured paper is expected to face price increases that stem from digitilisation
CATEGORY DATA: Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024; Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024; Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024; Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024; Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024; Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029; Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029