Sugar has become a primary concern for health conscious consumers, the Thai Government and public health institutions in recent years. Globally, there has been an increasing amount of publicity around the role of sugar intake in the development of a broad range of health problems ranging across type 2 diabetes, hypertension and even cancer, but it is the part that sugar has played in the marked rise in levels of obesity, especially amongst children, that has really energised public debate about...
Euromonitor International's HW Soft Drinks in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Soft Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Soft Drinks in Thailand
Euromonitor International
August 2024
List Of Contents And Tables
HW SOFT DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Third phase of sugar tax drives new development and price increases
Expanding range of no sugar and no added sugar soft drinks across categories
Growing emphasis on natural ingredients
PROSPECTS AND OPPORTUNITIES
Functional benefits will be key to innovation and driving force behind health and wellness claims
Ongoing focus on sugar
Concerns about sweeteners present challenges for manufacturers looking to reduce sugar content
MARKET DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028