In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new products that align with these trends and cater for consumers' changing needs. While reducing sugar content in hot drinks is essential to meet the demands of health conscious consumers and respond to sugar taxes, introducing functional ingredients suc...
Euromonitor International's HW Hot Drinks in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Hot Drinks in Thailand
Euromonitor International
August 2024
List Of Contents And Tables
HW HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Major brands continue to build on their success through health focused innovation
Increasing emphasis on functionality
Sugar remains a prominent concern, but sugar related claims struggle
PROSPECTS AND OPPORTUNITIES
Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Expanding plant-based offer
Positive outlook for the organic claim across hot drinks
MARKET DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028