Consumer Values and Behaviour in Thailand
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer values and behaviour in Thailand
- Taking health and safety measures before leaving the home paramount for Thai consumers
- Generation X most comfortable with their identity and expressing themselves
- Thai consumers extensively research the products and services they consume
- Baby boomers enjoy interacting with all brands, new and old
- Thai consumers not convinced they will work less in the future
- Gen Z believe they will take on more work and must work harder in the future
- Baby boomers spend the most time doing activities at home
- Safe location remains the most desired home feature
- Thai consumers prefer to cook and bake for themselves at home
- Thai consumers way more confident in their cooking skills compared to rest of the world
- Baby boomers not held back by barriers to cooking at home
- Focusing on nutritional labels most important dietary restrictions for Thai consumers
- Millennials strongest advocates of a lenient work-life balance
- Job security remains number one work priority in Thailand
- Consumers in Thailand aim to maintain a strict boundary between work and personal life
- Thai consumers enjoy pursuing shopping as a pleasurable pastime
- Baby boomers most interested in leaving the home for leisure activities
- Thai consumers prioritise safe destination when travelling
- Younger generations expect to get the most value for money options when on vacation
- Thai consumers choose to run or jog at least weekly for exercise
- Team sports and group classes filled with baby boomers
- Consumers are interested in meditation to improve wellbeing
- Thai consumers are feeling uneasy about the effects of climate change
- Consumers less active in behaviours impacting the environment compared to rest of the world
- Baby boomers least concerned about green behaviours and activism
- Thai consumers are much less interested in shopping malls compared to the global average
- Younger generations more likely to browse stores without making a purchase
- Consumers strive to live a simplistic lifestyle free of material desires
- Younger consumers especially interested in purchasing private label offerings
- Thai consumers expect to increase spending on health and wellness
- Gen X expect to increase their spending on health and wellness the most
- Thai consumers are capable of routinely putting away a fraction of their salary
- Younger generations leading the pack in positive saving habits
- Millennials less inclined to try and save money over the next year
- Thai consumers take an active role in controlling the sharing of data and managing privacy settings
- Baby boomers most active in managing their online profiles and marketing initiatives
- Thai consumers committed to social networking daily
- Thai millennials are the most active cohort in frequency of online activities
- Younger generations most frequently purchase goods online
- Thai consumers actively engage with companies online, far above global averages
- Thai millennials driving online interactions with companies
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