Consumer Lifestyles in Thailand
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Consumer landscape in Thailand 2024
- Personal traits and values
- Thai consumers feeling the pinch of rising prices and looking for ways to simplify their lives
- Younger generations prioritise quality time with their parents
- Older generations make sure to follow safety measures before stepping out of their house
- Consumers in Thailand conduct thorough investigations on the goods and services they use
- Millennials feeling particularly optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Excluding baby boomers , all generations frequently connect with loved ones virtually
- Baby boomers spending the most time online for leisure activities
- Outside space is most desired home feature among older generations
- Safe location remains major preference for ideal home location
- Consumers in Thailand desire a secure place to visit when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Taking vitamins and health supplements preferred method to manage health and wellness
- Gen Z admit their culinary abilities are not great
- Millennials love snacking when in front of the TV
- Older generations more likely to be vegetarian and avoid eating meat or fish
- Thai consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Companies that prioritise health and safety remain paramount to all employees
- Consumers desire a job that enables a split between work and personal life
- Baby boomers less worried about job security compared to all the other generations
- Thai workers wish to be their own boss and to work from home
- Working life survey highlights
- Health and wellness
- Respondents like to run or jog
- 45% of Gen X engage in herbal remedies to reduce stress
- Respondents think health and nutritional properties is the most influential product feature
- Baby boomers use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Thai consumers always on the look out for the best deals
- Younger generations often visit stores without making a purchase as they simply browse
- Older generations prefer products with easy to read labels for their convenience
- Thai consumers committed to purchasing goods that are eco/ethically conscious
- Younger generations especially driven to buy brands from purpose-driven companies
- While millennials love to, baby boomers least likely to buy something via social media
- Consumers in Thailand highly trust friends and family recommendations
- Strong intentions by Thai consumers to put more money aside for saving
- Younger generations in better position to save a percentage of their salaries
- Shopping and spending survey highlights
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