Thailand Booking

Booking in Thailand


Already recovering to pre-pandemic levels the previous year, across both travel intermediaries and direct suppliers, value sales of booking in Thailand continue to record healthy growth in 2024. While Agoda, Traveloka and Booking.com continue to lead online travel agencies (OTAs) in Thailand, these platforms are facing challenges as many lodging providers, particularly larger hotel chains, are increasingly prioritising direct bookings. Tourists tend to search for hotel information through OTAs b...

Euromonitor International's Booking in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Booking in Thailand
Euromonitor International
September 2024
List Of Contents And Tables
BOOKING IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct bookings gain momentum as hotels offer competitive benefits, challenging OTAs
Tourism Authority of Thailand launches tax refund campaign with Ascend Travel to boost domestic tourism and support local economies
PROSPECTS AND OPPORTUNITIES
Online travel intermediaries face challenges in expanding beyond lodging
Rising travel costs drive price-conscious local tourists to seek greater value for money
CATEGORY DATA
Table 1 Booking Sales: Value 2019-2024
Table 2 Business Travel Sales: Value 2019-2024
Table 3 Leisure Travel Sales: Value 2019-2024
Table 4 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 5 Forecast Booking Sales: Value 2024-2029
Table 6 Forecast Business Travel Sales: Value 2024-2029
Table 7 Forecast Leisure Travel Sales: Value 2024-2029
TRAVEL IN THAILAND
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2019-2024
Table 9 Surface Travel Modes Online Sales: Value 2019-2024
Table 10 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 11 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 12 In-Destination Spending: Value 2019-2024
Table 13 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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