Tea in Thailand


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Tea in Thailand

There was a modest rebound in retail volume sales of tea through both the retail and foodservice channels during 2021, but sales through both of these channels remained below pre-pandemic levels, as the adverse economic impact of COVID-19 in general and a decline in inbound tourism in particular put downward pressure on demand. The foodservice channel is relatively more popular for tea than for coffee, accounting for almost a third of total volume sales of the former in 2021. Green tea and other...

Euromonitor International's Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tea in Thailand
Euromonitor International
January 2022
List Of Contents And Tables
TEA IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales of tea remain below pre-pandemic levels in both foodservice and retail
Demand fruit/herbal tea boosted by pandemic due to perceived healthfulness
Increased demand for convenience boosts demand for instant tea
PROSPECTS AND OPPORTUNITIES
Manufacturers want to broaden the appeal of tea by making it young and fun
CBD tea represents a growth opportunity
Organic products will proliferate, but relatively few local consumers will be able to afford them
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2016-2021
Table 2 Retail Sales of Tea by Category: Value 2016-2021
Table 3 Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 4 Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Tea: % Retail Value 2017-2021
Table 6 LBN Brand Shares of Tea: % Retail Value 2018-2021
Table 7 Forecast Retail Sales of Tea by Category: Volume 2021-2026
Table 8 Forecast Retail Sales of Tea by Category: Value 2021-2026
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
HOT DRINKS IN THAILAND
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 13 Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 14 Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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