Tea in South Korea

Tea in South Korea

The “healthy pleasure” trend has gradually permeated the hot drinks industry in South Korea, leading some consumers to prefer tea over coffee. Despite this, the overall positive impact on the tea category remains somewhat limited, with retail volume sales set to decline in 2024, despite the anticipation of growth in foodservice. Tea, which is often associated with a warm and calming experience, struggles to compete with the bold flavours and refreshing cold options favoured by many, such as iced...

Euromonitor International's Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.