Tea in South Africa

Tea in South Africa

While the majority of tea sales in South Africa occur in the mid and lower price bands, premium tea is experiencing increasing demand in 2022. One of the driving factors is the greater penetration of retail e-commerce in the category. This is enabling smaller boutique tea distributors to offer their products to a wider audience, as increasing numbers of local consumers utilise online platforms to service their beverage demands. This is especially the case for tea, as flavour and differentiation...

Euromonitor International's Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.