Tea in the Philippines

Tea in the Philippines

While coffee continues to be the preferred hot drink in the Philippines, tea is poised for sustained volume growth in 2024, driven by a range of above-the-line and below-the-line marketing tactics employed by key players. For example, Gilamar Enterprises Inc. highlighted the benefits of tea as a way to unwind through its sponsorship of the Patrons of the Arts: Spring Beginnings event in January 2024. Similarly, market leader Lipton has leveraged social media platforms to offer innovative tips an...

Euromonitor International's Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.