Tea in the Netherlands


Attention: There is an updated edition available for this report.

Tea in the Netherlands


Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the return to pre-pandemic routines. The pace of decline has slowed, however, in part because the easing of inflationary pressures has ensured price hikes have not been as extreme as in 2022. In addition, after having fluctuated significantly over most of t...

Euromonitor International's Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tea in the Netherlands
Euromonitor International
December 2023
List Of Contents And Tables
TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pace of decline in off-trade consumption eases as inflationary pressures recede
Outdated image and commoditisation continue to erode appeal of black tea
Douwe Egberts launches new variety box in fruit/herbal tea
PROSPECTS AND OPPORTUNITIES
Decline in retail volume sales set to persist but outlook is brighter in value terms
Fruit/herbal tea expected to be the most dynamic category
Loose black tea anticipated to fare better than black tea bags
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2018-2023
Table 2 Retail Sales of Tea by Category: Value 2018-2023
Table 3 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 6 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 7 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 8 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
HOT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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