Tea in Japan

Tea in Japan

In 2024, tea in Japan is expected to see slight declines in both retail volume and current value terms. Nevertheless, other tea, which accounts for around 50% of retail volumes, is set to show steady growth by both measures. One of the driving factors behind this demand is the increased popularity of mugicha, or barley tea, as a countermeasure against heatstroke during the scorching summer and lingering heat. In addition, in the context of rising prices, the cost-effectiveness of other tea has f...

Euromonitor International's Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.