Tea in Italy

Tea in Italy

Price stabilisation helped drive a slight improvement in tea in retail volume terms in 2024, with sales declining at a slower pace than in the previous two years. Although tea saw a more stable performance in 2024 prices still remained high which limited its recovery. Additionally, Italy remains a country with a strong and well-established tradition of consuming coffee and therefore tea sales still declined in retail volume terms in 2024. Nonetheless, performances varied between the different ca...

Euromonitor International's Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.