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Tea in India

Publisher Euromonitor International
Published Mar 23, 2026
Length 24 Pages
SKU # EP21075015

Description

Tea remains a daily staple in the lives of many consumers in India and despite cost pressures the category continued to enjoy strong growth in 2025. While black tea remains the dominant product there has been a growing shift towards healthier varieties, with green tea being a key beneficiary.

Euromonitor International's Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tea in India
Euromonitor International
March 2026
List Of Contents And Tables
TEA IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tea remains an important staple
INDUSTRY PERFORMANCE
Premiumisation a growing feature of the market
Tea consumption across India rises as commodity inflation eases
WHAT’S NEXT?
Health and wellness trend expected to shape the tea market
Rising costs expected to place significant pressure on manufacturers' bottom lines
Companies will leverage the power of social media for their premium assortments
COMPETITIVE LANDSCAPE
Tata focuses on wellness-oriented launches to cement its lead in tea
Players use hyperlocal and vernacular marketing to attract sales
CHANNELS
Small local grocers dominate but lose share as quick commerce asserts itself
Quick commerce a growing feature of an increasingly digital market
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN INDIA
EXECUTIVE SUMMARY
Youthful population and cut in GST are key growth drivers in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Hot drinks sees strong growth buoyed by a young, modern and urban population
Search for new experiences fuels premiumisation in the market
Cut in GST makes coffee and other hot drinks more affordable
WHAT’S NEXT
Rising cost of key ingredients could disrupt the market
Geopolitical uncertainty casts a shadow over the future of hot drinks
Health and wellness concerns set to shape the future direction of the market
COMPETITIVE LANDSCAPE
Nestlé making significant gains in coffee
Hindustan Unilever remains on top following aggressive expansion policy
CHANNELS
Quick commerce benefits from the rapid digitalisation of the Indian market
Kirana stores remain vital to sales with brands adapting their strategies to reflect this
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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