Tea in Hong Kong, China

Tea in Hong Kong, China

Tea in Hong Kong is a mature category with a long, rich history, and therefore brands must continuously innovate to capture consumer interest in this highly competitive landscape. While demand for tea remains stable, players are employing various strategies to attract customers and differentiate themselves. Tea has entered an era of premiumisation, driven by new product developments that cater for evolving consumer preferences. Lipton, one of the leading tea brands in the local market, has expan...

Euromonitor International's Tea in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.