Guatemalans have a long tradition of drinking coffee rather than tea. Local tea production is very limited, with the category depending largely on imports to supply domestic demand. This reliance on imports means that changes in the cost of raw materials and international logistics directly impact retail prices in the local market. Most consumers drink tea occasionally, usually to relieve colds or digestive problems. During the COVID-19 pandemic, tea was increasingly consumed by Guatemalans stay...
Euromonitor International's Tea in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Tea in Guatemala
Euromonitor International
January 2025
List Of Contents And Tables
TEA IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth post-pandemic
Black tea losing ground to herbal and fruity options
Local artisanal products promote health benefits
PROSPECTS AND OPPORTUNITIES
Challenge of the rising popularity of RTD iced tea
Functionality claims of teas are approaching those of nutritional supplementation
Increasing interest in convenient products
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2019-2024
Table 2 Retail Sales of Tea by Category: Value 2019-2024
Table 3 Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 4 Retail Sales of Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Tea: % Retail Value 2020-2024
Table 6 LBN Brand Shares of Tea: % Retail Value 2021-2024
Table 7 Forecast Retail Sales of Tea by Category: Volume 2024-2029
Table 8 Forecast Retail Sales of Tea by Category: Value 2024-2029
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
HOT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 13 Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 14 Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029