Tea in Germany

Tea in Germany

Inflation continues to shape the purchasing patterns of local consumers in 2024, compelling them to make budget-conscious decisions when buying tea in Germany. Rising costs of daily essentials, including tea, have fuelled a growing preference for private label offerings, especially through discounters, as they become increasingly popular due to their affordability and consistent quality. Established brands are actively competing through promotional campaigns and strategic price reductions to mai...

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.