Tea in Germany

Tea in Germany

The first lockdown announced in Germany in 2020 in response to the pandemic drove up demand for tea through retail as consumers stockpiled essential groceries. The second lockdown which lasted over winter 2020/21 saw the majority of office employees switch to remote working. This had a further positive impact on retail sales of hot drinks such as tea. Tea that used to be consumed at work for example, saw demand move to the retail channel. While this trend has led to spikes in 2020 and ongoing in...

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.