Tea in Denmark

Tea in Denmark

In 2024, black tea, the largest product area within tea in Denmark, experienced a decline in sales. This trend is largely attributed to the shift in consumption habits among younger Danish consumers, who are opting for alternatives such as ready-to-drink iced tea (RTD) and kombucha rather than traditional black tea. As younger generations continue to favour these modern beverages, the black tea category is seeing a reduction in demand, which is influencing the overall performance of the tea mark...

Euromonitor International's Tea in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.