Tea in Australia

Tea in Australia

At-home consumption of tea in Australia is declining, with a noticeable shift from traditional black and green tea to varieties such as fruit/herbal options. This shift mirrors broader market challenges faced by many Australian manufacturers, as inflation, rising fuel and labour costs exert pressure. In response, many tea producers are rationalising their ranges while transitioning to higher-value products. For example, Nerada Tea, Australia’s largest tea producer, halted production at its Far N...

Euromonitor International's Tea in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.