Taiwan Home Improvement

Home Improvement in Taiwan


The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers focused on affordable, small-scale DIY projects. Indeed. consumers are increasingly taking on home improvement tasks themselves, motivated by a desire to personalise their living spaces, achieve cost savings, and gain a sense of accomplishment.

Euromonitor International's Home Improvement in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Taiwan
Euromonitor International
June 2024
List Of Contents And Tables
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising popularity of DIY drives the demand for power tools, hand tools and hardware
Sustainability concerns continue to hamper sales of carpets, while tile flooring emerges as a popular choice over natural stone
Home improvement market sees an evolving retail landscape
PROSPECTS AND OPPORTUNITIES
Sluggish performance for home improvement products, as consumers continue to tighten their budgets
Sustainability is likely to influence the demand for wood flooring
Decorative paints are expected to see further growth
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2018-2023
Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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