Consumer Values and Behaviour in Taiwan
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer values and behaviour in Taiwan
- Consumers in Taiwan consistently feel the weight of expectations to accomplish various tasks
- Baby boomers make sure to take safety measures before stepping out of their homes
- Taiwanese consumers carry out in-depth studies on the products and services they consume
- Gen Z are driving the experience to try and explore new product and service offerings
- Taiwanese consumers are not feeling that optimistic about the future
- Over half of Gen Z consumers believe they will be happier and stronger financially
- Baby boomers proves to be most active in the frequency of home activities
- Safe location is the most appreciated home feature among Taiwanese households
- Consumers prefer to prepare meals for themselves
- Taiwanese consumers assert that they are unable to cook due to their busy schedules
- Younger consumers are most likely to mention not having time to cook as a barrier
- Gen Z consumers are particularly concerned about identifying healthy ingredients
- Work-life balance of greatest importance for new working professionals
- Consumers in Taiwan primarily desire to ensure stability in their careers
- Consumers say they maintain a clear separation between their professional and personal lives
- Taiwanese consumers enjoy socialising with friends online at least weekly
- Baby boomers are most loyal in going to support their sports teams
- Value for money as a feature of much less concern to Taiwanese compared to global average
- Unwinding when travelling is the most important feature for Gen Z and millennial travellers
- Running or jogging at least weekly remains the most frequent exercise habit
- Gen Z are most active in walking or hiking on a weekly basis
- Baby boomers are taking active measures to reduce stress and maintain mental wellbeing
- Taiwanese consumers are concerned about climate change
- Consumers are actively striving for eco-friendly and sustainable habits
- Taiwanese consumers are motivated to utilise packaging that is environmentally sustainable
- Taiwanese consumers give financial aid to non-profit organisations and charities
- Taiwanese consumers love searching for discounts
- Middle-aged consumers are more likely to be won over by bargains
- Consumers in Taiwan attempt to adopt a minimalist way of living
- Baby boomers are most likely to look for and buy private label and low-cost solutions
- Consumers in Taiwan are drawn to digital platforms for streaming content online
- Spending on health and wellness to be prioritised over the next 12 months
- Older generations are set to lead expenditure on health and wellness
- Taiwanese consumers are capable of routinely putting away a portion of their salary
- Younger generations are better positioned to build their savings
- Gen Z are expected to increase their savings and reduce their expenditure the most
- Consumers in Taiwan proactively oversee the sharing of data and privacy preferences
- Over half of Gen Z deem it important to cultivate their personal brand
- Nearly half of Taiwanese consumers update their social networks almost daily
- Baby boomers spend the least amount of time on online activities
- Gen X are using tools such as online price comparison sites to ensure affordability
- Taiwanese consumers show support for companies by following their social media updates
- Gen Z are the most active in interacting with companies online
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