Consumer Lifestyles in Taiwan
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Taiwan 2024
- Personal traits and values
- Consumers in Taiwan feel the pinch of rising unit prices
- Younger generations prioritising time for themselves
- Taiwanese consumers feel it is important to experience cultures other than their own
- Consumers open to exploring new brands after doing their own research
- The youth are feeling the most positive about their life outlook
- Personal traits and values survey highlights
- Home life and leisure time
- Among frequency of household activities in Taiwan, indoor exercising remains high
- Gen Z consumers spend the most time on leisure activities online
- Smart home functionality – most desired home feature by Gen Z consumers
- Proximity to public transport a desired home feature for all generations
- Consumers in Taiwan desire to relax and unwind when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Taiwanese actively using vitamins and supplements to manage their health and weight
- Millennials state they neither have the time nor the confidence to prepare their own meals
- Taiwanese consumers typically prepare their own meals at least weekly
- Baby boomers more likely to be vegan or vegetarian
- Health and nutritional properties are the main feature consumers are willing to pay more for
- Eating and dietary habits survey highlights
- Working life
- Taiwanese workers prefer working with like-minded individuals
- A strong separation between work and personal life remains highly desired
- Younger generations predominantly driven by earning a competitive salary
- Taiwanese consumers desire to have flexible working hours
- Working life survey highlights
- Health and wellness
- Walking or hiking at least weekly is the most frequent exercise routine
- All generations taking active measures to reduce stress and manage their mental wellbeing
- H ealth and nutritional properties remain the most influential product feature
- Gen X most actively using technology to manage their health and wellness
- Health and wellness survey highlights
- Shopping and spending
- Taiwanese consumers always on the lookout for the best price
- Younger generations like to browse in stores even if they do not need to buy anything
- Baby boomers drawn to personalised goods and experiences
- Supporting local Taiwanese sourced goods and owned stores is important to all generations
- Taiwanese often share/swap items or services
- Gen Z consumers most actively engaging with brands or companies online
- Consumers primarily trust feedback on brands and products from friends and family
- Younger generations intending to build their savings
- Millennials show highest concern about their current financial position
- Shopping and spending survey highlights
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