Alcoholic Drinks in Switzerland
Total volume sales of alcoholic drinks in Switzerland decreased slightly in 2023, due to the moderate drop recorded by the dominant category, beer. Meanwhile, in current terms, total value sales rose strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel saw an increase in average unit prices and value sales. Additionally, higher ener...
Euromonitor International's Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Total volume sales of alcoholic drinks in Switzerland decreased slightly in 2023, due to the moderate drop recorded by the dominant category, beer. Meanwhile, in current terms, total value sales rose strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel saw an increase in average unit prices and value sales. Additionally, higher ener...
Euromonitor International's Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Alcoholic Drinks in Switzerland
- Euromonitor International
- June 2024
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN SWITZERLAND
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2018-2023
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
- BEER IN SWITZERLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- On-trade demand continues to rise as travel and tourism rebounds
- Non-alcoholic beer gains momentum amid health and wellness trends
- Stability in craft beer choices
- PROSPECTS AND OPPORTUNITIES
- On-trade channel to boost total volume performance
- Cost and legal age concerns to continue to limit e-commerce demand
- Premiumisation and sustainability to help shape the category
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 4 Lager by Price Band 2023
- Table 17 Number of Breweries 2018-2023
- CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2018-2023
- Table 19 Sales of Beer by Category: Total Value 2018-2023
- Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 26 Sales of Beer by Craft vs Standard 2018-2023
- Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- WINE IN SWITZERLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Return to pre-pandemic habits and tourism flows boost on-trade volume sales
- Premiumisation continues to shape demand
- Appreciation of the in-store experience of buying wine limits e-commerce volume sales
- PROSPECTS AND OPPORTUNITIES
- Lower but more premium consumption to shape demand
- Economic uncertainty to limit areas of potential growth
- Non-alcoholic wine is unlikely to emerge strongly
- CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2018-2023
- Table 35 Sales of Wine by Category: Total Value 2018-2023
- Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
- Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
- Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
- Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
- Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
- SPIRITS IN SWITZERLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- On- and off-trade value sales grow fast as quality outweighs quantity
- Improving selections and tastes pique interest in non-alcoholic spirits
- Focus on local trends is an essential success factor
- PROSPECTS AND OPPORTUNITIES
- Shift to non-alcoholic spirits is anticipated
- Premium spirits highly visible in the on-trade channel
- Convenience and competitive prices to favour supermarkets
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 5 Benchmark Brands 2023
- CATEGORY DATA
- Table 65 Sales of Spirits by Category: Total Volume 2018-2023
- Table 66 Sales of Spirits by Category: Total Value 2018-2023
- Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
- Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
- Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
- Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
- Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
- Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
- Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
- Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- CIDER/PERRY IN SWITZERLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Cider/perry continues to enjoy summer popularity
- Regular cider/perry shapes the category but opportunities for premiumisation exist
- Large branded players and small independents find space in cider/perry
- PROSPECTS AND OPPORTUNITIES
- Value over volume growth in a quality and special occasion consumption climate
- Limited space for non-alcoholic versions
- Supermarkets to continue to cater to cider/perry drinkers
- CATEGORY DATA
- Table 86 Sales of Cider/Perry: Total Volume 2018-2023
- Table 87 Sales of Cider/Perry: Total Value 2018-2023
- Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
- Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
- Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
- Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
- Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
- Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
- RTDS IN SWITZERLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Tendency to mix drinks boosts use of RTDs
- Limits on the demand for RTDs
- Large selections and competitive prices favour supermarkets and discounters
- PROSPECTS AND OPPORTUNITIES
- Key trends to provide push-pull factors for RTDs
- Growing competition from non/low alcohol drinks to hinder RTDs
- Array of alternatives to exert pressure on leading branded players
- CATEGORY DATA
- Table 101 Sales of RTDs by Category: Total Volume 2018-2023
- Table 102 Sales of RTDs by Category: Total Value 2018-2023
- Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
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