Over 2023, sweet spreads is set to rebound, albeit marginally, from the slight decline in retail volume sales in 2022. Stagnation is due mainly to the strong retail volume decline in honey and only moderate growth in the main category, jams and preserves. The demand for jams and preserves is affected by changes in Moroccan consumers’ consumption habits. For example, more Moroccan consumers are turning to perceived healthier alternatives like olive oil and argan oil. These edible oils are commonl...
Euromonitor International's Sweet Spreads in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sweet Spreads in Morocco
Euromonitor International
November 2023
List Of Contents And Tables
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumption habits hit jams and preserves
Production issues and lower-priced alternatives hurt packaged honey
Amlou sparks nut and seed based spreads
PROSPECTS AND OPPORTUNITIES
Health-conscious and affluent consumers to spur revival in retail volume sales of honey
Growing economy brand and private label offer to restrain average unit price growth
Nut and seed based spreads to continue to gain traction through healthy positioning
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 2 Sales of Sweet Spreads by Category: Value 2018-2023
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 7 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 18 Penetration of Private Label by Category: % Value 2018-2023
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028