Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya


Sweet biscuits is the only category within sweet biscuits, snack bars and fruit snacks with notable sales. Plain biscuits are the most popular, followed by cookies, filled biscuits, chocolate coated biscuits, and wafers. Despite rising prices, retail volume sales are set to see growth in 2023, rising above the pre-pandemic level for the first time. Across the sweet biscuits category manufacturers have reduced pack sizes to accommodate for rising prices and continue to drive sales. For instance,...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya
Euromonitor International
July 2023
List Of Contents And Tables
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth is maintained despite rising prices, due to shrinkflation
Changing product range stocked in small local grocers
Local players continue to dominate, but Kenafric now has an Indian stakeholder
PROSPECTS AND OPPORTUNITIES
Steady growth, but price rises will push some consumers to broken down bulk packs
Fruit snacks and snack bars are emerging categories
Health concerns will lead to more lower sugar options
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 9 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 10 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 11 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 12 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 13 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 15 Sales of Snacks by Category: Volume 2018-2023
Table 16 Sales of Snacks by Category: Value 2018-2023
Table 17 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 18 Sales of Snacks by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Snacks: % Value 2019-2023
Table 20 LBN Brand Shares of Snacks: % Value 2020-2023
Table 21 Distribution of Snacks by Format: % Value 2018-2023
Table 22 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 23 Forecast Sales of Snacks by Category: Value 2023-2028
Table 24 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 25 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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