Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan


The trend towards consuming snacks at home is continuing post-pandemic, with sweet biscuits benefitting more than savoury crackers and potato chips. Taiwanese consumers have developed a stronger craving for sweetness and find comfort in sweet snacks, which also helps to relax them. Moreover, the habit of consuming sweet biscuits at home is already well established in Taiwan, which has helped to sustain sweet biscuits sales, even as consumers spend more time going out. Among the categories of swe...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan
Euromonitor International
July 2023
List Of Contents And Tables
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sweet biscuits shows strong growth due to sweet cravings
Snack bars witness stronger performance
Oreo uses new flavours and co-branding to drive sales
PROSPECTS AND OPPORTUNITIES
Rising popularity of plain biscuits
Savoury snacks players shift into sweet biscuits
Innovation remains vital to this competitive category
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 9 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 10 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 11 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 14 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 15 Distribution of Snack Bars by Format: % Value 2018-2023
Table 16 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
SNACKS IN TAIWAN
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2018-2023
Table 22 Sales of Snacks by Category: Value 2018-2023
Table 23 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 24 Sales of Snacks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Snacks: % Value 2019-2023
Table 26 LBN Brand Shares of Snacks: % Value 2020-2023
Table 27 Penetration of Private Label by Category: % Value 2018-2023
Table 28 Distribution of Snacks by Format: % Value 2018-2023
Table 29 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 30 Forecast Sales of Snacks by Category: Value 2023-2028
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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