In 2024, pet ownership of cats and dogs remains popular in Sweden, while other pet ownership is in decline. However, the rising number of pets purchased during COVID-19 has led to increased pet abandonment reports, consequently slowing pet food sales. The return to pre-pandemic lifestyle has partnered with rising inflation and political instability, impacting these pet ownership figures. In addition, price hikes have continued to challenge sales. Consequently, some owners opt for home-made food...
Euromonitor International's Pet Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Pet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pet Care in Sweden
Euromonitor International
April 2024
List Of Contents And Tables
PET CARE IN SWEDEN
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rising humanisation trend drives sales of dog treats and mixers
Sustainability and local origin shapes product innovation in dog food
Raw dog food gains ground, as owners look at food choices with health benefits
PROSPECTS AND OPPORTUNITIES
The subscription model is set to grow, adding convenience to everyday life
Alternative options, including insect-based goods, is set to gain ground
Heightened budget consciousness shapes product choices in 2024
CATEGORY INDICATORS
Table 58 Dog Owning Households: % Analysis 2019-2024
Table 59 Dog Population 2019-2024
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 3 Dog Food by Price Band 2024
Table 61 Sales of Dog Food by Category: Volume 2019-2024
Table 62 Sales of Dog Food by Category: Value 2019-2024
Table 63 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 64 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 67 NBO Company Shares of Dog Food: % Value 2019-2023
Table 68 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 69 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 70 Distribution of Dog Food by Format: % Value 2019-2024
Table 71 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 72 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume growth slows as cat ownership stabilises in the country
The humanisation trend aids sales of cat treats, with owners seeking healthy options
Owners increasingly reach for local brands, having high levels of trust in domestic goods
PROSPECTS AND OPPORTUNITIES
Stable growth in cat food sales as owners increasingly focus on optimal nutrition
Sustainability shapes product innovation in cat food for the coming years
Raw cat food continues to expand, as owners choose diets that drive health and wellbeing