Sweden HW Staple Foods

HW Staple Foods in Sweden


The health and wellness trend continued to grow in Sweden in 2023, shaping consumers' purchasing habits of staple foods. In addition to seeking low sugar, fat, and salt, many consumers are reaching for free-from options and looking to eliminate certain ingredients to aid overall wellbeing. An estimated 2% of the Swedish population have coeliac disease, although it is believed a high number of sufferers go undiagnosed. This potential consumer base has helped to fuel demand for gluten free staple...

Euromonitor International's HW Staple Foods in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HW Staple Foods in Sweden
Euromonitor International
August 2024
List Of Contents And Tables
HW STAPLE FOODS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gluten free staple foods drive the strongest retail value sales as health concerns rise
Plant-based meat and seafood substitutes drive strong growth, boosted by innovations
Innovations focus on health claims without compromising taste and flavour
PROSPECTS AND OPPORTUNITIES
Low fat gains ground as obesity concerns increase over the forecast period
Strong growth for the vegetarian claim as consumers migrate to meat-free diets
The high protein claim gains ground through supporting fitness and dietary goals
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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