Dairy products and alternatives saw health and wellness claims drive sales in 2023, while products launched on the landscape included lower or no added sugar content, higher protein and calcium, while free-from lactose and gluten continued to expand. Emphasising domestic origin has also been noted, supporting local production with many consumers perceiving domestic goods as healthier and more sustainable.
Euromonitor International's HW Dairy Products and Alternatives in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Dairy Products and Alternatives in Sweden
Euromonitor International
August 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The low fat claim drives the strongest sales as consumers increasingly manage their fat, sugar and salt intake
Natural products benefit as artificial ingredients raise health concerns
Plant-based goods drive growth as consumers migrate to vegan and vegetarian diets
PROSPECTS AND OPPORTUNITIES
Digestive health products have solid potential as growth recovers over the forecast period
Plant-based products drive growth, challenging sales of traditional dairy in Sweden
Baby food players launch organic and no sugar lines as parents are willing to invest in health claims
No-added sugar will also be a growing movement in baby food, reaching sales of SEK680 million in 2028
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028