Consumer Lifestyles in Sweden
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Sweden 2024
- Personal traits and values
- Swedes look for ways to simplify life
- Time with children most prioritised by baby boomers
- Swedes are comfortable expressing their identity among friends and family
- Older generations more appreciative of real world experiences
- Younger generations are more optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers spend more time at home pursuing hobbies than other generations
- In Sweden, Gen X are the most active generation on social media
- Baby boomers want homes with outdoor spaces
- Younger generations far less concerned about living close to public transport
- Swedish travellers seek relaxation
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger Swedes more likely to track their calories
- Gen X say their poor cooking skills are their biggest reason for not cooking
- Swedes generally cook their own meals
- Gen Z most actively look for healthy ingredients in food and beverages
- Baby boomers most willing to pay more for locally sourced food
- Eating and dietary habits survey highlights
- Working life
- Swedes expect businesses to prioiritise employee health and safety
- Swedish consumers want to work jobs that allow for a healthy work-life balance
- High salaries are the top priority for Gen Z
- Swedish consumers want flexible working hours
- Working life survey highlights
- Health and wellness
- Consumers in Sweden enjoy walking or hiking for exercise
- Baby boomers prefer meditation to reduce stress
- Swedes consider health and nutritional properties a product’s most influential feature
- Gen Z most likely own a fitness wearable
- Health and wellness survey highlights
- Shopping and spending
- Swedish consumers like to find bargains
- Baby boomers enjoy window-shopping more than others
- Gen Z values personalised shopping experiences more than others
- Older generations are more likely to support local businesses
- Swedes often sell used or second-hand items
- Gen Z most likely to make use of referral rewards
- Consumers in Sweden highly trust their friends and family’s recommendations
- Swedes expect their highest increase in spending to be on groceries
- Millennials are more likely to have more debt than savings
- Shopping and spending survey highlights
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