Sustainability in Germany

Sustainability in Germany


Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and Vegetarian claims are rising, with Vegan being the fastest-growing claim across several sectors. The offering of sustainable packaging appeals to the increasing number of Zero Waste consumers, while implementing the Rainforest Alliance claim aligns with over...

Euromonitor International’s Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sustainability market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sustainability in Germany
Euromonitor International
December 2023
List Of Contents And Tables
SUSTAINABILITY IN GERMANY
SCOPE
CHART 1 Sustainability Country Report Scope 2023
KEY FINDINGS
CHART 2 Sustainability Country Report Main Findings 2023
INTRODUCTION
CHART 3 Sustainability Market in Germany: Key Metrics by Industry 2022
CONSUMER BEHAVIOUR
Environmental awareness
CHART 4 Consumers' Sustainability Awareness and Actions in Germany 2019-2023
Green actions
CHART 5 Consumers' Environmental Action in Germany 2023
Trust in green labels
CHART 6 Consumer Trust in Product Claims in Germany 2023
Shopping preferences
CHART 7 Consumer Circular Shopping Preferences in Germany 2023
Sustainable consumer types
CHART 8 Sustainable Consumer’s Types in Germany 2023
CHART 9 Meat Avoiders: Largest Consumer Type in Germany 2023
MARKET SIZE
CHART 10 Sustainability Market Size By Industry in Germany 2021-2022
Sustainability Attributes with the biggest market sizes in Germany
CHART 11 Sustainability Market Size for the Top 10 Attributes by Industry in Germany, USD Million 2022
CHART 12 Sustainability Market Size for the Top 10 Attributes by Industry in Germany, USD Million 2022
SUSTAINABLE PRODUCTS
CHART 13 Dairy Products and Alternatives: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 14 Beauty and Personal Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 15 Snacks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 16 Staple Foods: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 17 Soft Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 18 Cooking Ingredients and Meals: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 19 Home Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 20 Hot Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 21 Tissue and Hygiene: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 22 Consumer Health: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
CHART 23 Pet Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Germany 2022
COMPETITOR ANALYSIS
CHART 24 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Germany, 2021-2022
CHART 25 Top 10 Companies: Product Availability of SKUs with Sustainability Attributes in Germany, 2021-2022
SEIZING THE OPPORTUNITY – BY INDUSTRY
CHART 26 Dairy Products and Alternatives: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 27 Beauty and Personal Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 28 Snacks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 29 Staple Foods: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 30 Soft Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 31 Cooking Ingredients and Meals: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 32 Home Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 33 Hot Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 34 Tissue and Hygiene: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 35 Consumer Health: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
CHART 36 Pet Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Germany
SEIZING THE OPPORTUNITY – BY KEY ATTRIBUTE GROUP
CHART 37 No Artificial Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Germany 2022
CHART 38 Diets Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Germany 2022
CHART 39 Sustainable Sourcing Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Germany 2022

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