Surface Care in Western Europe

Surface Care in Western Europe

Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the intensified cleaning regimes they introduced when Coronavirus (COVID-19) first hit the region. After taking something of a backseat at the height of the pandemic, “green” products will continue to gain ground over the forecast period.

Euromonitor International's Surface Care in Western Europe global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.