Surface Care in Vietnam

Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least several times a week, as urban and suburban residents respond to rising levels of air pollution, which bring dust and pollutants indoors. Floor cleaners therefore saw above-average growth in both retail...

Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Surface Care in Vietnam
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surface care grows well during the review period due to changing hygiene habits
Surface care is strongly competitive, from global to local brands
Kitchen cleaners with added value are appreciated by consumers
PROSPECTS AND OPPORTUNITIES
Surface care expected to continue growing well over the forecast period
Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
Building consumer trust, and expansion of distribution
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN VIETNAM
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2019-2024
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2019-2024
Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Home Care: % Value 2020-2024
Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 17 Distribution of Home Care by Format: % Value 2019-2024
Table 18 Distribution of Home Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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