Surface Care in the United Arab Emirates

Surface Care in the United Arab Emirates


Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is emerging that favours multi-purpose cleaners. These versatile solutions offer cost-effective options for various cleaning needs, particularly appealing to budget-conscious consumers. The resulting surge in demand for multi-purpose cleaners is expected...

Euromonitor International's Surface Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Surface Care in the United Arab Emirates
Euromonitor International
February 2024
List Of Contents And Tables
SURFACE CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price-conscious consumers seek cost-effective surface care solutions
Demand for multipurpose products surges as specialised options stagnate
Growth of window/glass cleaners is more dynamic in 2023
PROSPECTS AND OPPORTUNITIES
Local brands to remain attractive to low-income consumers
Surface care brands adapt to evolving consumer needs in the post-pandemic era
Heightened competition likely as players look to expand in the premium segment
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Home care in 2023: The big picture
Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
Competitive landscape
Retailing developments
Price wars among players are expected to intensify amid growing inflation
MARKET INDICATORS
Table 11 Households 2018-2023
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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