Surface Care in Singapore

Surface Care in Singapore


As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. As individuals spend greater time outside of the home for work, socialis...

Euromonitor International's Surface Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Surface Care in Singapore
Euromonitor International
February 2024
List Of Contents And Tables
SURFACE CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater mobility and review of priorities subdues surface care’s performance
Stable demand for multi-purpose cleaners driven by convenience of all-one-cleaning solutions
Waning threat of pandemic reduces focus on regularly disinfecting the home
PROSPECTS AND OPPORTUNITIES
Interest in eco-friendly surface care likely to influence future product development
Price will remain important but not at the expense of quality and efficacy
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2018-2023
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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