Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services. The popularity of multi-purpose cleaners is likely to remain strong in the forecas...
Euromonitor International's Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Surface Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Surface Care in Croatia
Euromonitor International
February 2024
List Of Contents And Tables
SURFACE CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multi-purpose products offer convenience and efficiency
Falling demand for window/glass cleaners as consumers switch to wipes
Multinational players retain their strong presence due to strong visibility and wide distribution
PROSPECTS AND OPPORTUNITIES
Convenience and cost will continue to influence demand
Resurgence of eco-friendly trend
Moderate value growth as consumers trade down
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2018-2023
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2018-2023
Table 11 Sales of Home Care by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Home Care: % Value 2019-2023
Table 13 LBN Brand Shares of Home Care: % Value 2020-2023
Table 14 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 15 Distribution of Home Care by Format: % Value 2018-2023
Table 16 Distribution of Home Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Home Care by Category: Value 2023-2028
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2023-2028