Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023, 20.5% of consumers clean and do other domestic shores at least once a day, a 10% decline from 2019, when 30.6% of consumers declared they cleaned daily. Although hygiene vigilance persisted in 2023, local consumers gradually relaxed cleaning intensity as...
Euromonitor International's Surface Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Surface Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Surface Care in the US
Euromonitor International
February 2024
List Of Contents And Tables
SURFACE CARE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rebound for impregnated wipes, driven by further price rises in 2023
The Clorox Co maintains leadership of impregnated wet wipes but private label regains share