Supermarkets in Vietnam

In 2024, development of supermarkets in Vietnam was marked by notable expansion, as evidenced by a substantial rise in the total value of sales and the opening of numerous new outlets. Major players such as WinMart have helped power this progress, partly through sustained investment strategies and partly by responding effectively to evolving consumer demand. With the country’s living standards on the rise and a younger generation seeking higher-quality products, many suburban and rural consumers...

Euromonitor International's Supermarkets in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.