Supermarkets in Vietnam saw significant growth in 2023, with notable increases in terms of both current value sales and the number of outlets, driven by the aggressive expansion strategies of key players. Local consumers in suburban and rural areas are increasingly drawn towards supermarkets for their grocery shopping as living standards rise along with demand for modern services. Supermarket players such as Coop Mart regularly collaborate with manufacturers to offer discount deals of up to 50%,...
Euromonitor International's Supermarkets in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Supermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Supermarkets in Vietnam
Euromonitor International
February 2024
List Of Contents And Tables
SUPERMARKETS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Supermarkets sees healthy growth
Bach Hoa Xanh sees strong rebound in 2023
AEON Group strengthens presence with AEON MaxValu
PROSPECTS AND OPPORTUNITIES
Supermarkets to see stable performance amid greater competition
Players will invest more in private label lines
Home deliveries for online orders to give substantial push to overall channel sales
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023