Maradona confirmed its position as the leading chain of Spanish supermarkets in value terms in 2023 despite ranking second in terms of the number of outlets. The company strengthened its brand equity through intensified promotional campaigns, including lowering the pricing of 500 products during the second quarter of 2023 in what it communicated as its efforts to support Spanish shoppers during the challenging economic environment. This move was well received with Mercadona seeing double-digit g...
Euromonitor International's Supermarkets in Spain report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Supermarkets market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Supermarkets in Spain
Euromonitor International
February 2024
List Of Contents And Tables
SUPERMARKETS IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mercadona remains the standout leader in terms of value share with ongoing commitment to innovation and social responsibility
Competition heating up as leading players acquire new outlets
Eroski bets on private label to keep shoppers loyal
PROSPECTS AND OPPORTUNITIES
Supermarkets set to focus on the customer experience to stand out from the competition
Circular economy, sustainability, and an increased offer of fresh local produce
Players may need to close some stores to remain competitive
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023