Supermarkets in Hungary

Supermarkets in Hungary posted a negative result in current value sales terms for a second consecutive year in 2024, with the rate of decline deepening from 2023. This was partly explained by more aggressive price-based promotional activity as inflationary pressures receded, but mainly attributable to growing competition from discounters. Together with increasing saturation, the special retail tax and restrictions on the construction of new stores over 300 sq m, this threat made leading chains l...

Euromonitor International's Supermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.